Its 2023. This day and age every business needs a website. However, untouched websites can quickly turn stale or outdated without someone behind the wheel of that website. Webmasters make sure that a site is continuously up to date, secure, and functioning. Nobody wants to find one day their contact form or membership abilities hasn’t been working! Webmasters also analyze the site’s analytics, helping you determine if your marketing dollars are being spent wisely. Let’s discuss some of the things a webmaster can do to help your business.
Nowadays, websites need to be just as welcoming and easy to use as a traditional brick-and-mortar company has signage & a great lobby. They need to be clean, well-run, and inviting. If your website is slow, outdated, broken, or out of style, visitors will think, “Wow, this website sucks.” This might not send every customer away, but may cost you a large portion of sales. A bad website may leave a lot of money on the table.
Websites that are run on content management systems (CMS) such as WordPress often need to be updated on a regular basis. Without regular plugin or theme updates, the website can be more vulnerable to breaches or hacks.
A good webmaster ensures that your website is always safe, secure, functional, and keeps you in the loop about your site.
It isn’t just the design of your website that needs to work. The content and crafted language is important too. Information on a given website may become outdated or inaccurate overtime. If the website text, images and more are not updated, it can be either frustrating or confusing for your visitors or potential customers.
Suppose you have open hours on the footer of your website. For the holiday season, openings hours may change, but you forgot to update the hours on your website. This inaccuracy could cost business from people who show up at your door only to discover it’s closed. Other examples may include outdated restaurant food items, or outdated property listings.
Your website needs to spearhead information and announcements to the world. regular updates make your business appear professional, trustworthy, and credible.
A good webmaster ensures that your business website is well maintained.
If you run a business, it is in your best interest to know how your marketing dollars are spent. What if all those dollars you spent on social media advertising resulted in less than 10 seconds of traffic to your site? Having someone to stay on top of your website data as well as reporting them to you in a coherent way is a valuable asset. Know how effective different campaigns are and get better insight on where to go from here.
Webmasters, such as ourselves at Swarm Branding & Design, take care of all the technical aspects of running a website. Among many things, we perform various routine tasks, including keeping your website up to date, as well as answering any questions you may have about your site. If you don’t have someone that can be your webmaster, consider us for the job.
If you need a webmaster for your website, check out Swarm Branding & Design. With our dedicated webmaster services, we make sure that all aspects of your website are working properly so that your business can attract and welcome new visitors.
Give us a call today, or check out our services.