If you are a business owner, your website is definitely one of the most important tools you have in your to get more – and better – clients and customers. So what separates a good website from a bad website, or a good one from a great one? Here are 5 qualities that a great website will need. Whether or not you end up retaining Swarm Branding! as your Las Vegas based web designers, you should find them helpful:

1  Navigation

The website design should be easy to navigate and the menu items should easily accessible from any page. The viewer should always know exactly where they are on the website and have easy access to where they would like to be. A site map is a great idea and will be used if available. This sounds elementary but most websites could be improved in this area. Remember, there is a fine line between an interactive menu and an annoying one, so functionality should be the idea.

2 Visual Design

People are visually oriented creatures, and utilizing great graphics is a good way to make your website more appealing. Your website has about 1/10th of a second to impress your visitor – and potential customer – and let them know that your website – and business (by proxy) – is trustworthy and professional. However, it’s important not to go overboard with too much. Scrolling text, animation, and flash intros should be used sparingly in your web design and only to emphasize a point for maximum effect.

3 Content

This is the backbone of your website. Not only does your content play a major role in your search engine placement, it is the reason most visitors are seeking from your website in the first place. Your website text should be informative, easy to read, and concise. Well thought out web content and copy will do more than anything else to make your website design engaging, effective and popular.

4 Web Friendly

No matter how informative, beautiful, and easy to use your website design is, it’s useless unless it’s web-friendly. It is important that your web designers know the keys to making your website work on all the major browsers, and that they utilize meta tags, alt tags, are fully versed in SEO (Search Engine Optimization). Many factors effect your search engine placement and visual appearance of your site, so make sure your web designers know their stuff.

5 Interaction

A truly effective website design engages your visitors immediately and continues to hold their attention through EVERY page, as well as influences them to contact you. This is called ‘conversion’, and is probably your website’s ultimate goal. Again, there is a fine line between ʻinteractionʼ and ʻannoyanceʼ, so the level of interaction should never outweigh the benefit.

In conclusion you should definitely think about these 5 things when hiring a web designer. Our las vegas web design agency is great at giving an analysis as a business, & really digging into your website to make sure its making you money. Contact us today for a quote.